After the MIPIM in Cannes, the Capvest Group was present in Paris for the 9th Magdus Outlet Conference to meet and exchange with the European players and partners of the Outlet sector.

This niche segment is the only sector of the retail industry in Europe that is resisting the rapid development of e-commerce with healthy growth fueled by qualitative and innovative projects.

Franck Verschelle, CEO of the Advantail Group and advisor to the Retail Development activities of the Capvest Group, gave a remarkable speech on the steady growth of this segment, which has now become an industry in its own right with more than 230 Outlet centers in Europe.

As in other areas, the rapid evolution of technology offers powerful tools for leveraging customer data and implementing intelligent and targeted customer marketing.